News said the acquisition, made through Fox Interactive Media (FIM), meant theat users of FIM’s other user-generated content property MySpace could access Photobucket’s photo and video technologies.
Now owning MySpace and Photobucket, News now controls two of the largest, most trafficked social networking and user content sites in the world. MySpace boasts about 200 million users, while Photobucket has attracted more than 44 million.
Fox Interactive president Peter Levinsohn said Photobucket also would be able to incorporate advanced slideshow generators and other editing tools from Flektor, which Fox Interative also acquired this week.
“Together, they represent a powerful combination and we are thrilled for them to join our network,” Mr Levinsohn said.
Photobucket chief executive and co-founder Alex Welch said the acquisition would not change anything in the day to day operations of the company, which he said would operate as a standalone company within FIM.
The acquisition would deliver Photobucket the resources of Fox Interactive, enabling it to deliver new tools faster.
“We plan to continue developing innovative tools that enhance self-expression and give you the best media sharing, linking and searching experience on the Web,” Mr Welch wrote in the company blog.
“Partnering with FIM will give us added resources and support to deliver on this vision, as well as the ability to offer new features for you -- our most important audience,” he said.
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