Tuesday, July 3, 2007

Google shreds competition in Web numbers

INTERNET search leader Google has sharply increased its marketshare in the US, taking share directly from each of its two nearest rivals, according to new research from comScore.

In its April search engine rankings research, comScore found Google held 49.7 per cent of the US search market, up 1.4 per cent compared to its March numbers.

Google’s growing share compared to a decline for Yahoo, the second-ranked search engine in the US, with a share that fell in April 0.7 per cent to 26.8.

Third placed Microsoft’s sites lost ground also, falling 0.6 per cent to hold 10.3 per cent of the US search market, comScore found.

Fourth place Ask.com also lost ground, falling 0.1 per cent in April to 5.1 per cent. Google’s 1.4 per cent market share gain in April matched the combined 1.4 per cent losses of Yahoo, Microsoft and Ask.

Google has grown rapidly and steadily in the past two years, taking market share from rivals in 21 of the past 24 months.

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