The radical shift began in the US, where the company last month started selling some low-end machines through the giant WalMart chain.
Now the company says it has plans to extend the plan to the Asia-Pacific markets.
Dell’s Singapore-based Asia-Pacific chief Paul-Henri Ferrand told a regional media briefing that the company was in talks with retail chains and some specialist IT outlets, but gave no details.
He said the diversity of the markets through the region meant the indirect channel strategy would come sooner in some countries, and much later in others.
The company would use different retail chains in different countries as part of the plan, Mr Ferrand said.
“What we want to make sure is that we customise our approach by country and target (market),” he said.
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