The comScore World Metrix numbers reveal that the Asia-Pacific makes up fully one-third of all internet users. But with internet penetration rates varying from 65 per cent (South Korea) to three per cent (India), there remains enormous growth potential.
The region is characterised by the vast differences between its many country markets.
While South Korea boasts the highest rate of internet usage (from home or work locations among users aged 15 or older), Australia is second with 62 per cent penetration, New Zealand third (60 per cent) and Hong Kong fourth (59 per cent).
There is still a lot of room for growth. The average person in the Asia-Pacific region visited the internet on 13.8 days in the month and spent 20.2 hours viewing 2,171 pages. This compares to the global averages of 17.1 usage days per month, 25.2 hours per month, and 2,519 pages per month, indicating that the Asia-Pacific region’s PC-based Internet usage is somewhat lower than the rest of the world.
Yahoo sites are the most popular in the region, though in Australia Yahoo sites are ranked third behind Microsoft and Google.
Meanwhile, comScore has also found that MySpace is starting to lose ground to FaceBook in the US as the most popular social networking service among teenagers.
Though MySpace is still the leader over FaceBook overall, comScore says in the US visitors to MySpace under the age of 18 dropped 30 per cent in the past year while FaceBook visitors surged 250 per cent.
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