Mr Cordero is Bebo’s first Australia-based appointment, a position he took up in Sydney this week. He is responsible for further establishing Bebo’s local presence and for cementing partnerships with clients and advertising agencies.
An experienced group business manager, Mr Cordero has a strong affinity for technology, cross-media advertising and emerging channels like mobile. He has more than seven years experience in sales and business development roles across Europe and Australia
“The appointment to the company of an executive of the calibre of Francisco Cordero reflects our ongoing commitment to the Australian and New Zealand markets,” Bebo’s international sales chief Mark Charkin said.
Prior to his last position at Yahoo7 – the Australia-New Zealand joint-venture of Yahoo! and the Seven Network – Mr Cordero worked at ninemsn, having moved from Lycos UK in Europe.
“We are experiencing a true internet revolution and with it a dramatic change in the media landscape – Bebo is an important part of this evolution and brands are going to significantly benefit from its huge reach” Mr Cordero said.
“Bebo offers a truly unique opportunity to work on one of the most engaged websites in Australia & New Zealand and I look forward to help develop its business from the grass-roots level up.”
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