Friday, March 30, 2007

Life’s Good: LG pre-installs Google on devices

SOUTH Korean manufacturer LG Electronics has signed a deal with search giant Google to pre-install its web applications on the millions of mobile phones and other devices it makes every year.

The companies said the relationship would make it easier for users to search for information, find locations, update blogs and manage email while on the move.

“Building on our efforts to set new standards for wireless handsets, we are excited to partner with Google to offer extra value to consumers with enhanced mobile internet experiences,” LG Electronics mobile communications vice-president Paul Bae said.

Select LG handsets will be available pre-installed with Google web applications in North America, Asia and Europe during the second quarter. The handsets will include one-click access to Google search through an icon in the main application menu.

Pre-loaded applications will include standard Google search, Google Maps for Mobile, Gmail for Mobile, and Blogger Mobile.

The new partnership includes joint-marketing of LG-Google handsets. The companies plan to further extend the partnership in future to include more collaboration on digital home applications.

Google signed a similar pre-install partnership with LG rival Samsung in January.

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