On the same say Yahoo kicked off a recruitment drive to entice mobile content publishers to use its oneSearch system, Google opened its mobile search service to the public, inviting them to “take it for a spin.”
Yahoo yesterday launched it Mobile Publisher Services, a suite of tools designed to let publishers increase the “discovery, distribution and monetisation” of their content on mobile phones.
The new services include Yahoo Mobile Ad Network, Mobile Content Engine, Mobile Media Directory and Mobile Site Submit.
“By bringing together the global audiences of Yahoo!'s popular mobile services with those of participating publishers, Yahoo! will create a combined pool of valuable inventory,” the company said.
The company said the Mobile Publisher Services went live across 19 countries yesterday, but not in Australia. It is expected the service will be launched in Australia through a separate initiative involving the Yahoo7 joint venture partners.
Google meanwhile, has opened its mobile search functions to the public.
“The next time you visit Google.com on your phone, you'll see a link that will take you to a mobile search experience that's more tailored to your needs,” Google product manager Yael Shacham was quoted as saying in US reports.
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