Sunday, November 4, 2007

News, NBC sends Hulu video to beta

MEDIA giants News Corporation and NBC have begun beta-testing a digital video delivery platform called Hulu.com that aims to distribute television programming online.

The new company will use News Corp – owners of the Fox network – and NBC television shows as its core content, but has also signed licensing deals with Sony Pictures Television and MGM.

Hulu.com said the service would let people access popular TV shows on-demand, anywhere and anytime via the internet. The service will be ad-supported and free to users, the company said.

“Consumers are clearly interested in easily accessing a broad spectrum of programming,” News Corporation's president and chief operating officer Peter Chernin said.

Hulu chief executive Jason Kilar said the service would deliver full episodes and clips of popular shows like The Simpsons, House and The Office.

“You'll also find a large number of classic television series, including Arrested Development, Miami Vice, Buffy the Vampire Slayer, and The A-Team,” Mr Kilar said on the Hulu.com blog.

“We're also going into beta with an initial selection of feature films that includes Conan the Barbarian, Sideways and The Blues Brothers,” he said.

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