The company said generally gloomy industry forecasts for traditional advertising – a result of concerns about the US economy – were unlikely to hurt online advertising as badly as the rest of the media.
“Even as the credit crunch pulls ad money off the total media table, the internet looks to be more resistant to economic turmoil,” said eMarketer senior analyst David Hallerman.
“To put the obvious into figures, online advertising contributes more and more to the total ad spending universe every year.”
“That share will be 7.4 per cent this year, approach one in ten dollars next year, and will likely reach at least 13 per cent by the end of 2011,” Mr Hallerman said.
The average ad spend per internet user is also growing, eMarketer reports.
In fact, 2007 marks the first year that marketers will spend more than US$100 to reach each person online. And, by 2011, advertisers will be spending nearly US$200 per user.
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