Yahoo said its new oneSearch service for mobile effectively reinvents search. Instead of delivering a page of Web links as the search result, the oneSearch service delivers deeper information at a local level.
The service is currently accessible to about 85 per cent of mobile phones in the US through the mobile Web. Yahoo said the service would be rolled out to international markets and different language versions in the next several months.
“Yahoo! oneSearch has already started to change the mobile search game by fundamentally improving the way consumers' access and use the Internet on their mobile phones," Yahoo senior vice-president Marco Boerries said.
“We are delivering the results consumers want with just one search, not a list of Web links,” he said.
Localised search is expected to become the next big money earner for the search community. The oneSearch system is set up to deliver deeper information based on the location of the mobile phone user.
For example, if a consumer wants to go to a movie this weekend, they just need to type the name of the movie into the search box. The search results would first list the movie, including a user rating, local theatres where the movie is playing, and news headlines related to the movie and more.
To dig more deeply into the results, the phone user would click on any item or category. For example, to see all the movies playing at a specific listed theatre, they would just click on the theatre name.
The company said the oneSearch mobile web site will have sponsored search results and display advertisements built into the service – extending the reach of Yahoo's advertising services to the mobile environment.
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