And it is not like the company is going to let anyone forget it. Apple wheeled out a truckload of celebrity spokespeople to celebrate its 100 millionth iPod sale – from hip hop chick Mary J. Blige to pushbike rider Lance Armstrong.
Apple has released 10 new models since the first iPod was launched in November 2001, including five generations of iPod, two generations of iPod mini, two generations of iPod nano and two generations of iPod shuffle.
Since 2004, the market has been flooded with other music players, all competitors to the iPod. But none of those competitors has looked like presenting a challenge to Apple’s dominance of the space.
The iPod has also sparked an ecosystem of more than 4,000 accessories made specifically for the iPod, ranging from fashionable cases to speaker systems. More than 70 percent of 2007-model US automobiles currently offer iPod connectivity.
The iPod companion, the iTunes Store features the world’s largest catalog with over five million songs and 350 TV shows. The iTunes online store has sold more than 2.5 billion songs.
Apple chief executive Steve Jobs called the 100 milionth iPod sale an “historic milestone” and claimed the music player had helped rekindle a love of music in millions.
“It’s hard to remember what I did before the iPod,” said Mary J. Blige.
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