The company uses a bizarre logic to explain why it wants to get into the TV ad market, saying the move will improve its ability to “improve (computer) user experience.”
It seems more likely the company is looking to leverage existing technology and market power to create a new revenue stream, though Google has long seemed squeamish about talking frankly about its business.
“At Google, we are constantly looking for ways to improve user experience and bring value to advertisers, publishers and partners,” the company says in a statement.
“Users spend a lot of time watching TV so improving the relevance of advertising information on that medium is important. That's why today we are excited to announce our trial to deliver Google TV ads.”
Google said it was running a trial with partners EchoStar and Astound Cable using existing Google technology to sift set-top box information to deliver more relevant ads to viewers, and deliver more effective and cheaper ads for the broadcasters and advertisers.
“With Google TV ads, the entire process is automated – from planning the campaign to uploading and serving the ad to reporting on its effectiveness,” the company said.
“Like our AdWords advertising program, Google TV ads are bought using an auction model and through a single online interface that is already familiar to agencies and advertisers.”
“Advertisers can target by demographic, day part and channel and pay only for actual impressions delivered.”
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