The company said its HP CM8060/CM8050 Colour MFPs are the first to use the HPs new EdgeLine technology, which the company said brings to market a powerful new engine to based on its $1.4 billion (A$1.7 billion) investment in scalable printing technology.
HP says the new multifunction devices gives enterprise and SME tools to improve productivity and cut costs through high-speed performance, reliability, excellent output and intuitive useability.
HP Imaging and Printing Group executive vice-president Vyomesh Joshi said the Edgeline technology would transform the industry, “providing customers a multifunction printing solution with unprecedented ease of use that can improve productivity and lower colour operating costs by up to 30 per cent.”
The company also unveiled Web Jetadmin 10, a major upgrade to HP’s printing fleet management software solution, as well as a new HP Universal Print Driver 4.0 for Windows, which is compatible with Windows Vista.
HP said it was aiming to capture a significant portion of the US$147 billion enterprise printing market which it has pursued with renewed vigour since October last year when it first announced the Edgeline technology.
The company claims the total market opportunity for Edgeline Technology is expected to be more than US$30 billion by 2009. The CM8060 and CM8050 Colour MFPs announced yesterday are designed for the customers who print in high-volume and offer the combined benefits of ink and laser in a single device.
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