The new technology let bands overcome the “tyranny of distance” and had brought a massive influx of Australian artists into the highly competitive US market, said Tony George, Austrade’s Australian Music Office in Los Angeles.
Mr George will be conducting a series of seminars across Australia highlighting how Australian talent can break into the US market and how new net technologies can help.
He said the new technology meant power was no longer centred on the major labels groups and artists were truly in charge of their own destiny.
“Seismic shifts in the music business landscape have given more power than ever to artists looking to crack the US market making it even more important that artists understand the landscape before committing to the market,” Mr George said.
“The digital age is allowing Australian artists to build a story about themselves and get their music out there before they arrive in the US boosting their profile and helping them to develop vital relationships with the industry and fans.
“Aussie artists avoid a myopic view of thinking the music industry means selling records, and realizing that a career in music these days is multi-faceted and includes a number of distinct revenue streams,” he said.
The seminars are being held in Perth on April 3, Sydney on April 5, and Melbourne on April 12.
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