With the addition of the PlanetDomain business, NetRegistry chief executive Larry Bloch says the company now dominates the Australian market for domain name registrations with 27 per cent of the market.
The combined business now boasts more than 250,000 domestic and international small and medium sized (SME) customers, Mr Bloch said. PlanetDomain is profitable and would continue to be managed by its current staff in Melbourne.
Mr Bloch NetRegistry planned to pursue other acquisitions of companies that provide hosted application to large numbers of small businesses in Australia.
“Our strategy is to acquire relationships with SME’s at the start of their online journey – buying a domain name,” Mr Bloch said. “We then apply our proven skills in customer service to build trust and loyalty, gradually increasing the breadth of subscription services provided.
“We are still at the early stage of a long wave of innovation in the provision of online services to businesses. Our growing market position places us well to dominate the provision of online business services to Australian SME’s for many years to come,” he said.
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