Monday, February 26, 2007

Asset tracking system targets retailers

Retail technology specialist NCR has unveiled an asset tracking software system that uses radio frequency identification (RFID) and other automatic identification and data collection (AIDC) technologies to help stores better manage point-of-sale equipment.

The company said its NCR Asset Visibility product is a foundation for a broad range of retail, logistics, warehouse and manufacturing applications.

Large retail chains can use the system to track and manage store assets such as end-cap displays, racks or bins, fixed or mobile point-of-sale hardware and shopping carts.

Or it can be used in combination with other software to track shopping carts as they move through a store can help retailers better understand consumer behavior and potentially increase revenue per customer.

“NCR Asset Visibility simplifies the infrastructure needed to enter, capture and cleanse data at the point of business activity,” NCR’s AIDC Solutions Group general manager Ken Hamlin said. “And it updates all relevant systems in real time.”

“Further, it gives organisations the flexibility to use the combination of technologies that best meets their requirements at a competitive cost, whether active or passive RFID, biometrics, bar codes, wireless LAN or cellular.”

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