The study mission is being sponsored by both the Australian and Dutch governments and will not cost Australian companies anything beyond their own travel costs. Austrade will provide provide tailored business matching services in the Netherlands to companies participating in the mission.
The mission has been scheduled by Austrade for the four days prior to CeBIT Hannover.
Mr Budde the Netherlands is one of the most advanced countries in the world in terms of broadband, with household broadband penetration rates – at true broadband speeds – now close to 70 per cent.
Because the high speed networks are the norm, the Dutch have a range of broadband based services healthcare, education, government, business and entertainment.
Mr Budde will lead a series of site visits to discuss Dutch ICT and broadband business models – including Private public Partnerships (PPPS) and partnerships between telecom companies and local councils.
He will also lead discussion of government policies and regulatory frameworks for next generation networks (NGN), FttN (Fibre to the Node) and telecom wholesale services.
Meanwhile 16 local companies will exhibit within the Australian Pavilion at CeBIT Hannover under a new Brand Australian banner being pushed by Austrade and the Australian Electrical and Electronic Manufacturers Association.
The local’s at the Australian Pavilion already makes this year’s participation at CeBIT Hannover the biggest of the decade, but an additional six Australian firms will exhibit at the show independently – and more than 25 are sending networking representatives.
Among those exhibiting in Hannover are Melbourne communications firms Blue Box Devices, Polaris Communications and Exinda Networks, and Canberra software companies dotNET Solutions and Wev Active.
With Australian importing $20 billion more ICT hardware and software every year than it exports, Austrade has made improving the industry’s trade performance a high priority.
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