Monday, February 26, 2007

Melbourne pit stop for key telematics standards

THE principal players in the global vehicle navigation market have met in Melbourne under the umbrella of the International Standards Organisations (ISO) to thrash out key standards to improve the appeal and useability of navigation systems.

The meeting was hosted by Intelematics Australia, a subsidiary of the RACV and a globally respected OEM provider of telematics programs in the Asia pacific region.

Though founded in the late 1990s, Intelematics Australia started to gain much higher profile in the past 12 months as local consumers have started moved – in their hundreds of thousands – to purchase navigation systems. There are more than a dozen brands active in the Australian market, including Navman, Garmin and TomTom.

Much of the standardisation effort at the Melbourne meeting focused on bringing dynamic content into navigation platforms, including real time information like road conditions, tourist information, and periodic updates to the digital road map.

It is planned the architecture is also planned to support public safety information announcements such as road closures due to bushfires.

“In a small market like Australia, we need international standards to create the scale required to invest in advanced automotive technologies like navigation. Even with standards, Australia has been late in adopting navigation,” said Intelematics chief executive Adam Game.

Intelematics is currently rolling out a national digital traffic information service that will add electronic traffic avoidance capability to navigation systems.

“Australia is virtually the last developed country in which navigation systems are not connected to real-time road network information,” Mr Game said.

“Yet as a result of the standardisation process, virtually all navigation vendors active in the Australian market have products that are technically ready to receive our broadcast.”

The Melbourne meeting was a get together technically referred to as International Standards Organisation, Technical Committee 204, Working Group 3.

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