The competition between Google, Microsoft and Yahoo is turning into a land-grab for customers.
Google earlier this year announced its intention to acquire display advertising leader DoubleClick – which is still awaiting Federal approval – while Microsoft spent US$6 billion acquiring display online ad specialist aQuantive.
Microsoft will serve up contextually relevant advertising to the more than 2.6 million unique visitors to CNBC.com each month. Microsoft will be the exclusive third-party provider for both display and contextual advertising.
The companies said advanced technology would connect advertisers with CNBC.com users through a combination of graphical advertisments and automated text-based ads targeted to content.
Over time, the technology would also enable the anonymous aggregation of user behavior, the companies said in a statement.
“The addition of CNBC to our syndicated advertising partner sites will help the advertisers that work with Microsoft reach an even broader set of users in this highly strategic audience segment,” Microsoft Online Services Group senior vice-president Steve Berkowitz said.
Microsoft will start serving CNBC.com with text advertising later this month, and online display advertising in March next year.
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