The company said the Multimap location and mapping technologies would be used in conjunction with existing Microsoft products like Virtual Earth, Live Search, Windows Live services and the recently acquired aQuantive advertising platform.
Microsoft said the technology would likely also be integrated into other products and platforms in the coming years. Terms of the deal were not disclosed.
“This acquisition will play a significant role in the future growth of our search business and presents a huge opportunity to expand our platform business,” Microsoft Online Services Group general manager Sharon Baylay said.
Multimap is one of the best-known online mapping companies worldwide, and is one of the Top 100 technology companies in the UK. The company will operate as a wholly owned subsidiary of Microsoft, as part of the Virtual Earth and Search teams in the Online Services Group.
Multimap chief executive Jeff Kelisky said partnering with Microsoft gave the company new opportunities to build mapping services into new applications.
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