The companies say the service opens up a new frontier for the online advertising market, putting contextual advertising that matches the readers interests in PDFs.
Called ‘Ads for Adobe powered by Yahoo’, the service has been launched initially as a beta program.
“By partnering with Yahoo! on this innovative advertising service we are creating opportunities for publishers to build new businesses around unique content that previously was just given away or not available to a mass online audience,” said Adobe senior vice-president for Corporate Development, Rob Tarkoff.
“As advertisers look to touch new audiences, readers can look forward to some exciting Adobe PDF content coming their way.”
Yahoo! Publisher Network senior vice-president Todd Teresi said the partnership created a previously untapped opportunity for advertisers to connect with qualified audiences, while opening new revenue streams for publishers.
Particpants in the beta program include IDG InfoWorld, Wired, Pearson’s Education, Meredith Corporation and Reed Elsevier.
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