Friday, September 14, 2007

Google targets SMEs with custom search

IN another move targeting the massive small and medium-sized business markets, search giant Google has launched a special custom search service that lets businesses use Google to search inside their own sites.

Called Custom Search Engine Business Edition, the service offers the same custom search facility available for end-user consumers, but delivers no ads and lets each business ad cusomised enhancements like e-commerce functions.

Google said it would charge businesses $100 per year for an entry-level offering that would let users search through up to 5,000. Larger web sites would pay $500 for a search capability of up to 50,000 pages.

Google already offers custom search for businesses, but through a high-performance hybrid hardware/software solution – and priced in the thousands of dollars.

The existing custom search offerings have been targeted at the large businesses and corporations, where its new software-only search is squarely focused on the mass-market small business opportunity.

The Custom Search Engine Business Edition includes an XML-based application programming interface (API) that lets customers customise the service – like tailoring the results page to include a company logo rather than Google’s. The API also lets tailored e-commerce solutions to be built into the search results page.


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