Monday, January 14, 2008

New Laser blows away plasma, LCD

ARGUMENTS about whether gigantic LCD television screens deliver better picture quality than gigantic plasma TV screens may soon be consigned to the history of irrelevance.

Mitsubishi Digital Electronics America has debuted a new laser television category at the Consumer Electronics Show in Las Vegas, unveiling a large-format LaserTV that delivers as much as twice the color of current high-definition televisions.

The LaserTV category represents a big milestone in Mitsubishi's bid to lead the large-format, high-definition television space.

The company has a rich history in the market, having introduced large-format and high-definition television innovations in the big screen category from its 1978 introduction of the world's first 50-inch rear projection TV, to the first 35-inch color TV, and more recently the first 1080p DLP HDTV.

Mitsubishi said it had harnessed its leadership in precision laser technology to produce laser-powered television, delivering a colour range not seen in home entertainment before.

Current generation HDTVs display less than 40 per cent of the color spectrum that the eye can see. Laser technology produces twice that range, the company said. Laser beams are ale to provide the widest range of rich, complex colors, along with the most clarity and depth of field.

“Mitsubishi has delivered significant technology innovations in the large-format television arena, and the debut of LaserTV further strengthens our position and track record for HDTV leadership,” Mitsubishi Digital Electronics America marketing vice-president Frank DeMartin said at the unveiling.

“LaserTV technology creates a portal to an intensely real and vivid world – beyond ordinary flat TV. It's a true dimension experience,” Mr Martin said.

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