The so-called Green Grid is a US-based non-profit that will specifically investigate ways to reduce data centre power consumption, and to improve the life-cycle management of IT products – specifically recycling and the handling of hazardous waste.
The founding board of Green Grid includes hardware and software companies heavily engaged in data centre work – including IBM, HP, Intel, Microsoft, AMD, APC, Rackable Systems, Sun Microsystems and VMware.
The consortium believes energy efficiency in data centres is the single most significant issue facing IT companies and their customers today.
Green Grid members say there has not only been exponential growth in power and cooling costs in the past several years, but that customer demand for concentrated computing was outpacing the availability of clean, reliable power in much of the world.
The Green Grid doesn’t endorse vendor-specific products, instead seeking to provide industry-wide recommendations on best practices, metrics and technologies that will improve overall data centre energy efficiencies.
Network Appliance is the latest large corporate to join Green Grid.
“Our customers are seeing explosive data growth and they are broadening the focus of their long-term data center power reduction efforts to include storage and data management practices,” said NetApp Core Systems vice-president Chris Bennett.
“While we can't eliminate the unending thirst for data, NetApp is helping customers buy and use less storage to drive down their data center’s carbon footprint one byte at a time. Our membership in The Green Grid demonstrates our continued commitment to advancing greater energy efficiency in data centers.”
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