Thursday, February 14, 2008

T-Mobile dumps Google for Yahoo

EUROPEAN mobile phone giant T-Mobile is to end its relationship with Google as preferred search provider, instead signing a strategic partnership with rival Yahoo.

From March 30, Yahoo will become the preferred search provider for T-Mobile in Europe with the companies cooperating on developing industry-leading mobile search solutions.

T-Mobile said Yahoo’s oneSearch quickly and easily delivers relevant results and instant answers to search queries, removing the need for consumers to navigate through a sea of PC Web links.

“This cooperation agreement offers significant advantages to our mobile Internet customers, and creates the foundation for successful cooperation in the future,” T-Mobile International chief executive officer Hamid Akhavan said.

“With Yahoo, T-Mobile has entered into a partnership with a true Internet pioneer,” he said.

T-Mobile is also expanding partnerships for its social web services by cooperating with communities such as YouTube, MySpace, Flickr and bebo, the company said.

“Cooperation with YouTube, MySpace, Flickr and bebo allows T-Mobile customers to develop and expand their personal networks whenever and wherever they like,” T-Mobile International Group Product & Innovation Officer Christopher Schläffer said.

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